Hey, life's dishonest. I'm going to give a real life example.
I was bagpacking at Tescos and allowed to eat in the Staff Serve-Yourself-Restaurant. I got a jam doughnut for 30 pence. Outside of the Staff area, they would probably be about 60 pence. (For those of you who don't know, cents and pence are very similar in worth.) Its not profit if Tescos sell them at 30 pence. Now, if adverts were broadcasted around the nation telling people that they had lost out on a whole doughnut's worth of money, less will buy it. So, somebody buys a Retired Item/pet primarily to sell, everybody knows this item is ten million, but nobody's going to throw their tu down the drain, so little to no profit. Pretty much the whole transaction will be useless.