I don't know if this should be a thing that the site as a whole does or the party administrators. Looking at the party forums you can see that very few are active in the various forums/discussions.
I propose that we do something to make parties more fun and involved for everyone. Let them actually serve more of a purpose other than just being able to say you're a party member. Maybe we could have activities that just members of parties can participate in or maybe collective things that can go on between parties. I'm open for ideas. I just hate to see something like this go to waste as it seems to be doing now.
Maybe even have a sort of "tug-o-war" thing going on that involves participating in activities ont the site? Like forum posting, playing games and quests... the more you play, the more rope on your side of the line your team gets.