Lets say you have a natural intes with the name "Epic" on it. If you wanted to sell the name, you say "Selling the name "Epic". In reality, you are selling the pet, but the selling point is the name. Since names can be exchanged on creatu, you are essentially selling the name, but the creatu is the container for the name to get from one account to another.

Basically, youre selling a pet but charging more because it has a nice name.

I hope that isn't as confusing at it sounds lol.